Tata Play, a leading direct-to-home (DTH) service provider in India, has launched Anime Local, a new ad-free platform offering Japanese anime dubbed in three local languages – Hindi, Tamil, and Malayalam.
The service is available to all Tata Play subscribers for ₹2 per day and can be accessed on both televisions and mobile devices through the Tata Play app.
Anime Local features a wide selection of popular anime titles, including Naruto, Sergeant Keroro, Ninjaboy Rantaro, Naruto Shippuden, Black Clover, and Robotan.
The platform aims to cater to the growing demand for anime content in India by providing access to diverse genres and stories in local languages.
Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, stated that the evolving preferences of their audience drove the creation of Anime Local, emphasizing the growing appetite for anime content in India.
“The evolving preferences of our TV audiences have been the driving force behind the innovative programming we’ve envisioned for our platform services. Anime Local on Tata Play will be yet another jewel to our exhaustive offering. The palette for Anime content has been growing, and our new service will provide top notch content, to suit that growing appetite. We thank our partner Culver Max Entertainment for putting together this curation for us.”
Note: Culver Max Entertainment Pvt. Ltd., trading as Sony Pictures Networks India, is an Indian media conglomerate owned by Sony Pictures Television.
Leena Lele Dutta, Business Head of Sony YAY!, the content partner for Anime Local, expressed excitement about revolutionizing the anime viewing experience for Indian fans through the platform.
“In today’s world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is rapidly growing in India. To meet this growing enthusiasm, we are thrilled to launch ‘Anime Local’ with TATA PLAY, that aims to revolutionize the anime viewing experience for Indian fans.”
Anime Local joins Tata Play’s extensive range of over 45 value-added services, catering to various interests and age groups.
The company aims to offer a comprehensive entertainment experience to its subscribers through diverse genres such as entertainment, kids, learning, regional, and devotional content.
Source: Press Release