Crunchyroll has unveiled new promotional branding for its company today, which includes the reveal of a new updated logo, branding, font, and glyphs. The announcement comes as the company revealed that it has now surpassed 14 million paid subscribers.
The updated brand identity includes a modernized logo with a balanced eye symbol and revamped wordmark, a new font set called “Crunchyroll Atyp” that blends classic and modern elements for improved readability, and a vibrant color system featuring orange, black, white, and taupe to reflect the dynamic nature of anime.
The new glyph system boasts over 139 anime and manga-inspired characters, adding depth and personality. In addition, a new seven-second audio-visual mnemonic features anime-inspired sound design with playful elements.
Crunchyroll’s new branding will debut at this year’s upcoming San Diego Comic-Con, where the new designs will be displayed inside and outside the San Diego Convention Center, and emblazoned across the Rady Shell concert venue during the Crunchyroll Concert Series.
Additionally, a limited streetwear collection inspired by the new branding will also be sold at SDCC. It is designed by 2024 CFDA Fashion Fund finalist Sebastian Ami.
Development of the company’s new brand identity was led by Crunchyroll’s Senior Vice President in Marketing Markus Gerdemann and Vice President in Creative Services Norman Rabinovich.
Source: press release
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